2015
"When I started, I used my stair steps as shelfspace"
Back in 2015, I didn’t have a garage. Just a kitchen table. That’s where Sim-Lab started. Late nights, a lot of coffee, and the steady support of my wife Nevena kept it going. During the day I worked as an engineer, and in the evenings, I turned our living room into a makeshift workshop. Machining parts, packing orders, figuring things out with whatever tools I had on hand.
What began as a side project gained traction faster than I expected. Orders started coming in from all over the world. I still remember the names of those first few customers. They made a real impression, and I haven’t forgotten them.
At some point, it became clear that juggling both jobs wasn’t sustainable. So I made the call to go all in. Leaving my engineering role wasn’t easy, but it was the moment that shaped everything that followed. That’s when Sim-Lab truly began
2016
"The Garage days"
Orders trickled in, just a few each day, and every single one felt meaningful. In the beginning, each cockpit was built to order, and every bolt was picked by hand, often somewhere between excitement and exhaustion. Packaging was improvised with whatever boxes we could find, and every shipment felt like sending a piece of our hard work out into the world.
The local post office got used to seeing me show up with a cart full of packages. But as the number of orders grew, space quickly became a problem. The garage that once felt like a sanctuary started to feel way too cramped. We needed more room to think, build, and breathe.
So we moved into our first proper workspace. It wasn’t big, but it had an office and even a kitchen. For us, it was a huge step forward. It finally felt like Sim-Lab had room to stretch its wings.
2019
“Being able to connect with so many sim racers worldwide and provide them with high-quality gear has been an incredibly rewarding experience. ”
2020
“Getting a taste of the real deal”
One of the highlights of my Sim-Lab journey has been the opportunity to race myself. Sim racing has evolved far beyond what I ever imagined, reaching a level where you can genuinely become a skilled race car driver through dedicated practice on the sim alone.
Drawing from my real life racing experiences has given me invaluable insight and inspiration for Sim-Lab's next steps. It fuels my passion to bring authentically motorsport inspired products into the homes of enthusiasts worldwide, bridging the gap between virtual and real world racing.
2021
“Scaling up: Growth pains”
Keeping up with demand has been one of the biggest challenges throughout Sim-Lab's journey. Growth is never a smooth or predictable path. Solving one issue often just reveals the next two. From managing inventory to improving logistics and production, every stage came with its own set of hurdles. But with each challenge, we adapted, learned, and became stronger.
One of the biggest lessons I’ve taken from all this is that growth isn’t just about more machines, more space, or more orders. It’s about having the right people. Over the years, we’ve been lucky to build a team that doesn’t just work for Sim-Lab, but with it.
That team is what defines Sim-Lab. Every person brings commitment, skill, and a shared passion for what we’re doing. There’s a strong sense of ownership. People take pride in their role and understand how their part fits into the bigger picture. The atmosphere is positive, the energy is high, and there’s a real team spirit that makes it something to look forward to each day.
At the end of the day, Sim-Lab isn’t just about the products. It’s about the people who make them come to life.
2022
“Teaming up with champions, a personal milestone”
At Sim-Lab, innovation isn’t just a buzzword—it’s the driving force behind everything we do. One of the proudest examples of this commitment is our partnership with the Mercedes-AMG PETRONAS F1 Team. Collaborating with such an iconic name in motorsport and bringing their legendary steering wheel to the sim racing community has been a milestone achievement for us.These partnerships aren’t just about prestige; they’re about shared values—precision, performance, and a relentless pursuit of excellence. Striving for collaborations like this pushes us to raise the bar, explore new technologies, and continue delivering products that redefine what’s possible in sim racing. At Sim-Lab, every partnership is another step toward the future we’re building—one innovation at a time.
2023
"Teamwork"
Behind every product, every design, and every shipment is a team of dedicated individuals who make Sim-Lab what it is today. From engineers and designers to customer support specialists and logistics experts, our team shares a passion for excellence and a commitment to our customers.
This culture of collaboration and innovation has been central to our success. Each member of the Sim-Lab team brings their expertise to the table, contributing to a shared vision of creating world-class products that redefine the sim racing experience.
“Fueled by the personal stories”
One of the most rewarding parts of building Sim-Lab has been the connections I’ve made along the way. Whether it’s through lively discussions on Facebook, meeting customers at events, or simply exchanging emails about setups and feedback, these interactions have been a constant source of motivation and joy.
It’s incredible to see how sim racing brings people together across the world, and I’m proud that Sim-Lab plays a role in that. At the end of the day, this isn’t just about designing and selling products—it’s about sharing a passion, solving problems together, and building something meaningful with a community that feels like family.
