Powering Forward

SIM-LAB announces renewed partnership with Mercedes-AMG PETRONAS Esports Team

THE NETHERLANDS, 14th July 2023 - We are excited to announce the renewal of our existing partnership with the Mercedes-AMG PETRONAS Esports Team for the next 3 years! As our journey as a team supplier continues, we are ecstatic to be able to continue to supply the team with the best possible sim-racing gear for the next three years.

SIM-LAB, founded in 2015, set out to take the sim-racing market by storm and quickly became the industry leader for top-tier sim-racing cockpits. Today, our product range is continuously expanding with the merger with GRID Engineering and their efforts to release new products under the Sim-Lab flag. Renewing our partnership with the Mercedes-AMG PETRONAS Esports Team is paramount in co-developing exciting products for the future of sim-racing and sim racers around the world.

Richard Schouteren, CEO & Founder of SIM-LAB: "It is an absolute honor and privilege to continue working with one of the leading names in the Esports racing arena. Our shared commitment and values to quality and excellence in performance and the constant push for innovation makes this partnership truly special."

Oliver McFarlane, Head of Esports Mercedes-AMG PETRONAS Esports Team, said: "We chose SIM-LAB as the team’s rig partner in 2020 when sim-racing took centre stage in the absence of real racing. It has been clear to see throughout this partnership that Sim-Lab is a company made up of passionate and dedicated sim-racers who understand exactly what it takes to compete at the highest level."

"This is why Mercedes-AMG PETRONAS Esports Team are excited to kick-off the next evolution of this thriving partnership. Between the Brackley-based team and Sim-Lab, our two like-minded companies will be working on a number of new projects over the coming years, and we cannot wait to show the world what we have in store."

About Sim-Lab - Sim-Lab is a leading provider of sim racing gear based in the Netherlands. Since our inception in 2015, we have delivered top-notch, competitively-priced products and unbeatable customer service to sim racing enthusiasts worldwide.